GE Shows Its True Colour: Green
Ecomagination™ Means Smarter Appliances That Are Better For The Environment

More and more people are asking, “How can we do our bit to save energy, reduce pollution, and stop wasting water?”

GE’s answer is Ecomagination, a major environmental commitment that draws on the company’s unparalleled track record of invention and problem solving, and on the skills of its employees worldwide.

This is not window dressing. It’s business as usual for GE, who have gained customers and kept them through listening to their needs, and finding answers that work.

The spirit of Ecomagination runs through every sector in which GE operates, including our homes.

The 2007 generation of appliances from GE is the first to benefit from the smart thinking and ingenious engineering that is needed to provide the performance people need and, at the same time, reduce their impact on the environment.

For instance, the GE Profile™ 25.5 Stainless Steel Arctica
Side-by-Side Refrigerator has a dual personality. GE Ecomagination engineers took a critical look at standard refrigerator design and decided that for optimum performance – both for food preservation and energy efficiency – two appliances were better than one.

The Climate Keeper2™ technology GE developed calls for two separate evaporators, with separate circulation systems – one for the fresh food compartment, the other for the freezer. This puts an end to odour transfer from one section to the other, improves humidity levels to keep food fresh for longer, and reduces defrosting by 20 percent – a big energy saver.

Other unique GE technologies that reduce energy consumption while raising performance levels are FrostGuard™, that monitors freezer door openings to prevent freezer burn and unnecessary defrosting cycles; and CustomCool™, a whole new way to use the bottom drawer for quick chilling beverages, safe thawing of frozen foods, and creating the perfect environment for delicate foods such as fresh picked vegetables and tender mushrooms.

And with its all stainless steel exterior, this GE Profile™ beauty makes energy efficiency look good!

Another innovation is GE's new elegant dishwasher that saves water, detergent and energy. Elegant? Yes, you won’t know the GE Profile™ SmartDispense™ dishwasher is a dishwasher until the door is opened. And you might not know it for what it is even when it’s running, because this is the quietest dishwasher ever from GE.

The GE Profile™ SmartDispense™ dishwasher is also the smartest. The big difference is that you load liquid or gel detergent in bulk, and the machine decides just how much detergent to use for each load. It adjusts the dose water hardness to how dirty the dishes are. When the detergent level is getting low an LED lights up, asking for a refill. Another water/energy/detergent saver is Single-Rack Wash™ that enables you to process small loads economically. The 6-level Brilliant Clean™ towerless system washes more thoroughly, and actually uses less water. Less water also means you save on the energy needed to heat the water.

Other attractive features are the extremely versatile system of racks that allow every cubic inch of washing capacity to be put to full use. The interior is all stainless-steel, and to return to that elegant look, the controls are neatly hidden away inside the top edge of the door.

So as you can see, the bottom line delivered by Ecomagination is that energy conservation requires no sacrifice in performance or appearance. On the contrary, the better an appliance does its job, the less energy it uses – which means that this new generation of appliances from GE helps people feel good about themselves, in more ways that one.