The Colour of Change
GE's Commitment to a Greener Way of Life

Today the environment is a hot topic. The question on everyone's lips is "How can we do our part to conserve energy and live a greener life?" What isn't vocalized is the belief that moving towards a greener way of life will mean giving up the style and comfort people have come to expect.

It's a natural reaction but luckily, it's also far from the truth.

As far as GE is concerned, a bright future for the environment can be summed up in two words: awareness and ecomagination^SM.

What is ecomagination^SM? Simply put, it's innovative thinking that's in tune with the concerns Canadians have about the environment. By leveraging a history of invention, GE is not only committed to anticipating many of the world’s changing needs, but is also preparing to meet them.

GE's ecomagination^SM initiative is dedicated to finding greener solutions to the world's most pressing environmental challenges. These include reduced emissions, cleaner and more efficient sources of energy and abundant sources of clean water. And though the process is ongoing you can already see results within GE's lineup of Energy Star rated appliances – everything from front-load washers to dishwashers with SmartDispense™ technology – that helps save money while conserving both energy and water.

As far as awareness goes, well, knowledge is power. The more information you have, the better choices you can make. For instance, what if you had a simple recipe for an environmentally friendly household cleaner that you knew couldn't harm your children or pets? Or some helpful tips on how you could save money on your monthly energy bills? By making information like this, and even a short Eco-Quiz and a printable Go Green Tips Sheet available, GE Designer Dreams is hoping to demonstrate that everyone is capable of making a change towards living a greener life without having to sacrifice any of the amenities they've come to depend on.

So when you take the creative ideas of ecomagination^SM, the energy efficient advanced technology that's become the backbone of GE innovations, and combine it with awareness, the environment's future (not to mention ours) looks pretty bright indeed.